Lisa Skriloff is the president of Multicultural Marketing Resources, Inc. and also a freelance writer and published author. MMR, established in 1994, is a consulting firm specialized in multicultural marketing/PR and supplier diversity/D&I topics and an educational firm offering training sessions.
Multicultural encompasses Hispanics, Asian Americans, African Americans, women business owners, LGBT consumers and people with disabilities. Her company publishes Multicultural Marketing News; a multicultural e-newsletter; an online directory, The Source Book of Multicultural Experts and Multicultural Travel News. The Multicultural Marketing Resources Library, located in MMR’s offices, serves as a resource center for professionals in the industry. Multicultural Speakers Showcase features experts available to speak on related topics.
Ms. Skriloff has been a guest speaker and moderated panels on Ethnic Marketing at the Direct Marketing Association Emerging Markets Conference; the Health & Beauty Association Global Expo; and conferences on Marketing Financial Services to Multicultural Markets, and Multicultural Markets Online. She teaches “Marketing to the New Majority: How to Reach the Multicultural Consumer,” at New York University’s (NYU) School of Continuing and Professional Studies. She teaches a workshop “How to Establish Yourself as an Expert” which has been offered by The Seminar Center in NYC. She has been quoted in The New York Times, Advertising Age, The Wall Street Journal, among others on multicultural marketing, about minority and women owned businesses and regarding travel experiences in 60 countries. She has lived in Spain, Mexico, Germany and England.