Discovering New York State’s “Path Through History” Program During Black History Month

New York State offers visitors and locals alike the opportunity to experience the “Path Through History” program offering a glimpse into the historic sites and museums that highlight African American history and American culture along with the major events that helped shape today’s society. From the Adirondacks to Long Island, New York State offers a window into African American history and American culture as it was a center for 19th century anti-slavery organizations, and home to Frederick Douglass, Harriet Tubman and many other abolitionist and Underground Railroad leaders. Today, thought-provoking historic sites, museums and events throughout New York State help visitors understand the roles and lives of enslaved Africans, the struggle for freedom and equality, and the many contributions of African Americans. There are more than 24 Underground Railroad sites throughout the state and former slaves’ quarters can be viewed at many well-preserved 17th and 18th century homes and estates. The “Path Through History” program, introduced by Governor Andrew M. Cuomo, makes it even easier to explore Black heritage sites. Civil Rights, a key aspect of African American culture, are one of 13 themes used to organize 500-plus heritage sites across the state. The program includes identifying markers on major state highways as well as additional local signage with a distinctive Path Through History logo to help point the way. For more information visit http://paththroughhistory.ny.gov/.

Ecuador Tourism Ad Campaign Includes Super Bowl Spot, Hispanic Media, Engagement with Ecuadorian Community

Along with other first time Super Bowl advertisers, the first ever country to promote tourism was included among the half-time commercials: Ecuador. According to the Ministry of Tourism of Ecuador they advertised during the Super Bowl, the most watched one-day television event, “because it would put them on a global platform.” The spots are in 13 markets as part of their “All You Need Is Ecuador” campaign launched in early 2014, to promote Ecuador as a world-class destination to U.S. travelers, and as a place to do business among English-speaking audiences and the U.S. Hispanic population. Ecuador’s Ministry of Tourism says that the U.S. is the second largest source of tourists traveling to Ecuador, after Colombia. Featuring the song “All You Need Is Love” by The Beatles, the tourism campaign includes engagement with the Ecuadorian community in the U.S., partnering with prominent Ecuadorians who are influential among the U.S. Hispanic population to promote the beauty of the country and to promote Ecuadorian culture in the United States and outreach to U.S. Hispanic media to promote Ecuador and the achievements of Ecuadorians living in the U.S. According to the Ministry of Tourism, “these types of opportunities build national pride, which motivates fellow Ecuadorians to engage with their communities via social media or events.” The social media campaign includes hashtags #SB49 and #AllYouNeedIs, (#AllYouNeedIsEcuador on game day) and tweets from the Ambassador of Ecuador Nathalie Cely @NathalieCely

The Mohonk Mountain House Ballroom Dance Weekend December 2010

If you’ve packed your bag for the weekend with ballroom dance shoes, a tuxedo, a ball gown, and a blaze orange hunter’s safety vest, you’re probably on your way to Mohonk Mountain House’s Ballroom Dance Weekend, held every December.  I’ve been wanting to go for years and finally this past December John and I were able to get there for their 21st annual dance weekend.

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Multicultural Arizona

Discovering what’s multicultural about Arizona is a relaxing, delicious and educational experience. First stop, the Spa at the Arizona Biltmore Resort & Spa in Phoenix for an 80 minute Native American inspired Deam Catcher aromatherapy massage. The dream catcher, a small hoop with a net, feathers and beads, used by the Woodland Indians, is placed in the room, “to catch the guest’s stresses or any negative energy,” explained Laura Geis, spa sales manager. Then warm basalt stones from Arizona river beds, used by Native Americans as a healing art, she said, are placed on your back. “The energy from the full moon recharges the stones and we incorporate them into the massage, placing them along the spine,” Laura said. Then, essential oils are dripped along the spine. Thus, “Raindrop” therapy, she explained, brings energy from the sun, and this La-Kota practice is incorporated into the massage. The eight Chakra oils used include lavendar for self empowerment, bergamot for vision, patchouli for wealth eucalyptus for communication and lotus for wholeness. Can a centuries old practice work on modern day stresses? By the end of the massage, my blackberry weary fingers felt better, and at the same time that I was completely relaxed, I had also thought up a great idea for my company’s Multicultural Speakers Showcase.

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